Every dollar spent on outdoor marketing rakes in $5.97. With that kind of return on investment from billboards and signs, you can't afford to be complacent with your outdoor marketing.
In this blog, we'll look at the top outdoor signs for marketing and give you tips on how you can make the most of each.
4 Outdoor Signs to Maximize Your Marketing Potential
Let's be clear: a sign isn't a silver bullet. You need to team the right sign with the right location and the right messaging to generate business. That said, these are some of the most impactful outdoor office signs that will get your business noticed and get customers ringing through the front door.
1. Custom Outdoor Business Signs
One of the first interactions customers have with your business is the sign on the outside of your building or storefront that catches their attention. It will showcase your brand, reflect your values, and position your business for success—but only if you get the design right. It's a proven fact that attractive signs draw customers, while low-quality signs drive potential away.
Tips for maximizing your sign: Make sure your sign reflects your branding faithfully. That means brand colors, your logo, fonts, and more. The design needs to be eye-catching, too, without being over the top. If you're not sure where to start, an experienced team of outdoor sign makers like us can help.
2. Outdoor Hanging Signs for Business
If you're looking to get noticed on a busy main street, outdoor hanging signs for business are hard to beat. Installed perpendicular to the building, they are directly in the eye line of passers-by. Like storefront outdoor office signs, they also reflect your branding and are vital in making a strong first impression.
Tips for maximizing your sign: Again, make sure you include your branding accurately. There are a lot of customization options, too, so make sure the design and material reflect your business and industry.
3. Storefront Window Graphics
Storefront windows are some of the most wasted marketing opportunities for businesses. Most have nothing on them or very basic graphics. Use vibrant window graphics to transform your windows into free advertising for your business.
Tips for maximizing your sign: Step one is having a clear offer and call-to-action for your graphics. Combine them with vibrant designs to attract attention. Since graphics are affordable, consider replacing them every few months to keep things looking fresh.
4. Sandwich Board Signs
Sandwich boards (or A-frame signs) are portable signs, but not necessarily suitable for every business. Retailers, restaurants, and pop-ups can make the most of these signage solutions. They allow you to market on both sides of the street with the same or different messages.
Tips for maximizing your sign: This commercial outdoor signage is great for advertising, so you should display compelling offers on it. Discounts, giveaways, and new product launches work well.
Don't Forget to Work With the Leading Outdoor Sign Maker
Just because a sign is attractive doesn't mean it's going to generate business. That's where an experienced signage partner can help. Find out how our team helps businesses like yours attract attention and grow business with outdoor signs.