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October 16, 2023
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The Role of Real Estate Signs in Generating Leads and Driving Sales

Real estate signs drive 9% of home sales, says the National Association of Realtors. In fact, real estate agents say their real utility is in getting the listing noticed. If a buyer or renter drives past a sign and they're in the market for purchase, they are likely to get in touch with the real estate agent.

In this blog, we'll explore how real estate signs near you grow your sales and help you stand out in Philadelphia's bustling real estate market.

4 Ways Real Estate Signs Get Listings Noticed and Drive Sales

  1. Realtor Signs Are an Important Point of Discovery
    Real estate signs are one of the most effective ways to make sure listings are noticed. If there isn't a clear “For Sale” or “For Rent” sign, how are people supposed to know the properties are available?
    Signs also play an important role in completing the customer experience. Signs for open houses, wayfinding, or branding are essential in making a professional first impression on buyers.
  1. Real Estate “For Sale” Signs Encourage Serious Buyers to Get in Touch
    Though 90% of buyers now start their search online, real estate sign installations still play an integral role in the buyer journey. When serious buyers pass by “For Sale” signs, they may make a note of the listing agent and their contact information. Others may choose to inquire about a property online after seeing a physical sign too. Regardless, your physical signs ensure potential buyers have easy access to contact information.
  2. Commercial Real Estate Signs Attract Leasing Business
    Commercial real estate signs serve two vital functions: branding and lead generation. During the construction phase of the project, signs display the builder and developer's branding on the site proudly, giving the project credibility.
    However, as the project reaches completion, the signs’ messaging changes. Instead of identifying the building, you can use real estate “For Sale” signs to promote listings to commercial tenants, highlight offers, and start generating investment interest.
  1. Branded Realtor Signs Get You Noticed in Your Community
    Real estate is a highly localized business, say real estate agents, meaning people tend to get in touch with realtors who are known to service a particular area. That's why it's essential to get your branding out in the open. Customized signs will help you create familiarity, project the scope of your business, and build confidence. When people see your face and business name on a sign frequently, they will think of you as the go-to realtor whether they're buying, selling, or leasing.

Choosing the Right Signs for Your Needs

There is a wide range of signs you can choose for your business, including:

  • Yard signs
  • Flags
  • Banners
  • Wooden hanging signs
  • A-frame signs

Each type has unique benefits. Yard signs, for instance, are a cost-effective way to advertise listings in the community, whereas banners are easily visible and receive a lot of attention.

You Need the Right Partner

Find the right signs, create custom designs, and get your business moving with Pacesetter Signs and Graphics. We are a full-service real estate sign installation and production company serving realtors, real estate businesses, developers, and more. Book a free consultation to discuss your needs and find out how we make getting real estate signs easy.

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