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November 14, 2023
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The Importance of Outdoor Building Signs for Business Success

In a competitive market such as Philadelphia, outdoor building signs for business are essential for attracting attention and increasing sales. In this blog, we'll look at how outdoor signs can help you do just that to boost your bottom line.

What Are Outdoor Building Signs for Business?

Before we begin, let's quickly recap what these signs are. Outdoor building signs are ones such as storefront signs, channel letters, light box signs, and blade signs. They prominently display the business's name and branding to visitors and act as extensions of its branding.

Businesses customize their signs to match their industry and customer expectations. However, visual appeal isn't all that these signs are good for. Let's uncover five ways these signs provide value to your business.

5 Ways Outdoor Building Signs for Business Help the Business Grow

1. Make Sure Your Business Gets Noticed
Getting noticed is one of the primary goals of any business. With outdoor building signs for business, you accomplish just that. These signs become 24/7 sales representatives for your business, helping you reach out to new and existing customers. In fact, FedEx found 76% of American shoppers will visit an establishment for the first time because they like its signs.

2. Influence Purchasing Decisions
The same FedEx study shows that 68% of people make purchase decisions based on what they see on a sign. To take things a step further, more than half of all shoppers equate the quality of a sign with the quality of a business's goods and services.

While premium signs are an investment, they are essential in helping a business make a strong first impression on customers, which directly impacts the success of sales.

3. Cost-Effective Advertising for Your Business
Did you know that a large billboard in Philadelphia can require an investment of $8,000 every month? Or that prime advertising spots, such as television commercials, start at approximately ten times that amount! If you're looking for cost-effective advertising, outdoor building signs for business are the go-to option.

Other than the upfront cost of designing, producing, and installing the sign, there are very few recurring costs, especially as ongoing maintenance can be done in-house. We even use LED lighting in our signs, which means lower energy bills for you.

4. Expressing Your Creativity
The sheer number of options for customizing outdoor building signs is vast. From neon lights to elegant wooden finishes, you can choose from a wide range of:

  • Materials
  • Lighting Options
  • Styles
  • Finishes
  • Mounting Methods
  • And more

Show off your creativity and help your business stand out.

5. The Impact of Upgrading Signs on Your Business
The International Sign Association found that businesses see a 10% increase in sales after they upgrade their signs. If you’re looking for sure-fire ways to give your business a boost, consider if it’s time to replace or upgrade your signage. Make sure your marketing efforts are living up to their full potential!

Unleash Your Full Marketing Potential with Pacesetter Signs and Graphics

Outdoor building signs offer incredible marketing and sales opportunities for businesses. Use them to get your business noticed, actively influence people's purchasing decisions, and more when you work with the right signage partner.

Pacesetter Signs and Graphics is the go-to sign company for businesses like yours across Philadelphia. Book a free consultation to discuss your needs and discover how we help businesses thrive.

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