70% of American shoppers complained of a poor experience in-store. 64% ended up walking out the door without making a purchase as a result. Make no mistake, your indoor business signs are vital touchpoints and impact your marketing. In this blog, we'll explore the eight ways in which interior business signs help you elevate your marketing and maximize sales.
1. Creating an End-to-End Customer Experience With Indoor Business Signage
The line between customer experience and product quality has blurred, says McKinsey. Customers treat indoor decor and in-store experiences as much a part of the shopping experience as the product (or service) itself. That means attractive interiors will create more memorable experiences and boost your brand's value.
2. Maximizing Upsells With Checkout Interior Business Signs
Last-minute impulse buys are a vital source of revenue (though that depends somewhat on the nature of your business). Attractive signs and compelling offers at this stage can boost marketing efforts and your bottom line.
3. Branding the Space Tastefully
Bland walls and whitewashed corridors create a forgettable experience and make the business seem like a fly-by-night. Environmental graphics are some of the most cost-effective, hassle-free ways to brand the space. Indoor and outdoor hanging signs for businesses, for instance, are cost-effective means of creating a cohesive customer experience.
4. Promoting Ongoing Sales With Indoor Business Signage
The success of promotions depends on how widely you are able to advertise them. Use indoor business signs to maximize the visibility of your sales, discounts, new products, and more. Make sure you offer a compelling call-to-action, or else you'll struggle to excite potential shoppers.
5. Guide Visitors Around the Premises
Hard-to-navigate spaces are a cause of frustration and impact the customer experience. Use signs such as custom door signs for businesses to provide a smooth experience and easy navigation around your space. It's not just large businesses that need directional signage; even small retail stores can use signs (such as bathroom signs) to offer convenience.
6. Take Over the Customer Experience With Digital Signs
Digital signage is revolutionizing marketing, and you can't afford to be left behind. Signs such as video walls, digital billboards, digital menu boards, and others allow you to change messaging at the click of a button. People love to watch videos, making digital signs some of the most eye-catching ones you can get!
7. Highlight Your Business's Values With Vinyl Signs and Lettering
Mission statements and the founder's wisdom can get lost in the day-to-day grind of business. Use vinyl signs to display them proudly and connect with customers who share your values.
8. Showcase Your Reach With Vibrant Murals and Graphics
Wall murals and window graphics are a great opportunity to boost marketing while transforming your decor. Skyline graphics, team photos, and more are excellent for showing the scope of your business and building credibility with customers. Book a free consultation to discuss your needs with an experienced signage partner. Pacesetter Signs and Graphics can prepare a customized signage plan for your business and bring your dream signs to life.
