When it comes to promoting your business, commercial signs are a game-changer, says the SBA. They offer a wide range of advantages that can help boost branding, advertise promotions, and enhance customer experiences.
In this blog, we will explore the top 7 ways commercial signs in Philadelphia can help your business.
7 Ways in Which Commercial Signs Can Help You Grow Your Business
- Boost Visibility With Signs
Commercial signs in Philadelphia can greatly increase your business's visibility. A well-designed, strategically placed sign can attract attention and draw potential customers to your business. FedEx discovered nearly 8 out of 10 American shoppers visit an establishment for the first time based on the strength of its signage.
The reverse is true, too: 52% of people will choose not to enter a business if it has low-quality signs. - Strengthen Brand Recognition
Commercial outdoor signage serves as an ambassador of your brand and business. Consistent use of your logo, colors, and fonts on your signs helps build brand recognition. When customers repeatedly encounter your signs, it reinforces your brand image in their minds and encourages top-of-mind awareness. Beware, poorly made signs will instill a poor impression of your business. - Reach a Wider Audience
Outdoor signage is essentially long-term advertising for your business and has the potential to reach a large audience. Think about how many people pass by your business every day. With eye-catching signs, you can capture the attention of those passing by, even if they aren't actively seeking your products or services. - Cost-Effective Advertising
Continuing from that, commercial outdoor signage is a cost-effective marketing option, especially compared to other forms of out-of-home advertising. Once your sign is designed and installed, it continues promoting your business 24/7 without recurring costs. - Increase Foot Traffic
This follows from the above: the more people see and like your sign, the more likely they are to come to your business. For retail establishments, outdoor signage can entice passersby to step inside. Commercial vehicle wraps, similarly, turn your vehicles into moving billboards. - Enhance Interior Experience With Commercial Interior Signage
Attracting customers is one thing, providing a cohesive customer journey is another. Commercial interior signage plays a crucial role in maximizing upsells, highlighting ongoing promotions, and guiding visitors around the premises. The right signs will ensure enjoyable, productive experiences for customers. - Maintain a Professional Image
Signs showcase your commitment to professionalism and attention to detail. A well-maintained sign communicates reliability and trustworthiness. On the other hand, a damaged or outdated sign will drive potential visitors away. Get routine commercial sign repairs and regular upgrades to keep the sign looking fresh and new
Finding the Right Partner for Commercial Signs Is Key
Realizing the full potential of your signs requires the right signage partner. It's why we are the go-to team in the city for everything from building signs to commercial signs. You will work with a full-service company that handles everything from sign design to commercial sign repair.
Request a callback to discuss your needs.
