There are many factors that go into running a successful business, but one of the most overlooked is commercial signage. Ironic, given it can have a huge impact on your brand image and bottom line!
Commercial business signs are an extension of your business. They can make or break the first impression that potential customers have of your company.
Commercial Signs Help Customers Find You
Confusing or poorly placed signage can lead to frustration and causes potential customers to give up and go elsewhere. Commercial signs are an essential wayfinding tool for customers. A study by FedEx found that 60% of businesses reported that custom business signage had a significant effect on their customers' ability to find their location.
Clear, well-placed commercial business signs ensure your customers can:
- Find your business and entrance.
- Easily navigate your premises.
- Leave after a memorable experience.
Used correctly, commercial signs can grow sales, too. 68% of American shoppers admit to buying something because of something on a sign.
Building Brand Recognition for Your Business
Commercial signs also play a crucial role in building your brand image. Your signage is often the first point of contact for customers and can either make a positive or negative impression.
Consumers will associate the quality of your business's signage with the quality of the products or services you offer. Investing in high-quality, well-designed custom business signage can help to establish your business as a professional and trustworthy brand. Conversely, poorly maintained signs can reflect poorly on your business.
Unlock Advertising Opportunities With Commercial Signs in Philadelphia
Here's something you may not have thought of–commercial business signs are a great tool for advertising and marketing.
A well-designed sign can catch the attention of passersby and draw them into your store or restaurant. Don't believe it? Surveys have found that nearly 8 out of 10 American shoppers enter a store because they like its signage. The survey also found that attractive signs lead to word-of-mouth marketing.
It's not just for storefronts and outdoor advertising where commercial signs are effective. Indoor signs matter too! Interior signs, like wayfinding signs, also have a huge impact on the customer experience. Interior signage can go a long way to reduce confusion and frustration for customers. That can increase satisfaction and can drive repeat business.
Choose the Right Types of Commercial Business Signs
Commercial signs are an extension of your business. They play a crucial role in building your brand image, aiding in wayfinding, and attracting new customers. Commercial signs in Philadelphia are of the utmost importance.
The right signs can help establish your business as a professional and trustworthy brand. Used correctly, they can help you create memorable customer experiences and maximize sales.
It's why businesses in Philadelphia turn to us for their signs. Receive honest advice and enjoy a seamless signage experience when you work with the city's top sign company.
Talk to us about your needs, learn how you can use commercial signs, and find cost-effective types of commercial business signs. Book your free consultation today.
