Pylon signs are a staple at establishments such as gas stations, fast food restaurants, shopping centers, and business parks. These high-rise signs tower over buildings and trees, marketing the location to audiences far away.
While there are many variations for this kind of signage, multi-tenant pylon signs are one of the most effective ways to communicate with audiences. By displaying multiple identification signs or advertisements simultaneously, this sign can outline a business's offerings, hours of operations, and more efficiently. Plus, the myriad personalization options make multi-tenant pylon signs an incredibly versatile sign.
What is a Pylon Sign?
A pylon sign is a large, freestanding sign. It comprises one or more supporting pillars on which one or more sign faces are installed. Pylons can be as short as 15 feet or as tall as 80 feet. The height of the pylon sign depends primarily on how far you want it to be visible and the message you want to convey.
Businesses typically install pylon signs near busy streets and pedestrian paths to attract attention. The signs are usually illuminated to maximize visibility in low-light conditions and poor weather.
Pylon signs come in a variety of configurations, including:
- Digital pylon signs
- Single-business pylon signs
- Multi-tenant pylon sign
- Directional pylon signs
Understanding the Basics of Multi-Tenant Pylon Signs
Multi-tenant pylon signs are typically used at shopping complexes, strip malls, and business parks. They are designed to accommodate the names and logos of multiple businesses. The signs act as advertising tools for properties, attracting the attention of potential customers.
In addition to highlighting businesses on the property, multi-tenant pylon signs can be used to guide visitors. Some include large arrows that guide drivers to entrances, while others include parking availability.
Why Use Multi-Tenant Pylon Signs at Business Parks and Shopping Centers?
- Enhance Property Appeal - Multi-tenant pylon signs transform the exterior of your property by adding a visually striking feature. The signs help make a strong first impression on potential tenants and customers.
An attractive, well-maintained sign signals a professional business environment. It can help you increase rental values, as well as demonstrate greater business potential to prospective tenants.
- Attracting and Retaining Tenants - Marketing and getting noticed are two of the greatest challenges any business faces. Tenants will appreciate a prominent pylon sign installed on the property, as it will help them raise brand awareness and reach out to new customers.
- Minimize Clutter on Your Premises - A single, comprehensive sign consolidates information for multiple tenants, eliminating the visual clutter that multiple individual signs would create. It reduces administrative hassle, too, as only one sign must be approved, managed, and maintained, rather than dozens.
- Fewer Maintenance Hassles - One multi-tenant pylon sign means you can work with one sign team for all your maintenance and repair needs. If your tenants installed separate signs instead, the maintenance effort would be magnified substantially. You would have multiple sign teams to coordinate with, and costs would multiply as well.
- An Efficient Use of Space - By consolidating advertising into one multi-tenant pylon sign, you will free up space for revenue-generating activity. The space can be utilized for additional parking, green areas, outdoor seating, and even hosting pop-ups. Having a single sign will also make your property appear less cluttered, creating a welcoming environment for everyone.
- Simplified Permitting Process - Elkton requires businesses to apply for a sign permit. When you have a single multi-tenant pylon sign, you can streamline the permitting process. Instead of having to navigate the time-consuming process of obtaining permits for each tenant's signage, a single application will suffice.
Depending on the permit and zoning regulations laid down in your area, you may need to apply for a supplementary permit if you alter the sign face.
Unlocking New Revenue Streams with Multi-Tenant Pylon Signs
Did you know a multi-tenant pylon sign can provide additional revenue streams? Property owners and managers can unlock income in two ways:
- Additional income stream from tenants - You can charge property tenants a recurring fee for displaying their business's details on the sign. The sign, therefore, increases the income potential of your property without the need for a significant investment. By adding a digital sign face, you can offer advertising space to tenants too. Tenants can choose to hire the digital billboard for a certain number of minutes every day for a recurring fee.
- Advertising revenue - Advertising revenue doesn't have to be limited to your tenants either. You can use space on the sign to accept advertising opportunities from establishments around you as well. The large size of pylon signs means you may be able to install multiple advertisements.
Strategic Signage Placement and Visibility
Choosing the ideal spot for the pylon sign on your property will make a big difference in how visible it is. When it comes to pylon signs, it's all about being seen easily on highways and busy streets. The signs are designed to attract the attention of drivers.
To that end, the ideal spot for your sign will be at the entrance to the premises. This could be along the outer perimeter of the property or beside entrance driveways, especially if you are catering to vehicle traffic. For targeting foot traffic, install your signage closer to sidewalks and entrances.
To assess marketing potential and compare the various location options you have, schedule a site assessment from a reputable sign company, like Pacesetter Signs and Graphics. They will evaluate your space, understand your target market, and identify areas of maximum visibility. They will also be able to advise you on regulatory requirements; for instance, there may be some spots where you may not be permitted to install the sign.
Work with Us for a Multi-Tenant Pylon Sign
Multi-tenant pylon signs are a significant investment for any property owner or manager. You need to make an informed decision about the impact the sign will have and its operating costs for an accurate cost-benefit analysis. That's where our team can help.
With over 15 years of experience managing complex projects, we are the sign team you need. At Pacesetter Signs and Graphics, our experts will advise and guide you throughout the sign project’s lifecycle, from site audit to sign installation. Book a free consultation today to discuss your needs with our team of experienced sign professionals.
