Even in a world of Instagram advertising, Google searches, and YouTube reviews, shoppers rely on physical advertising. Studies have found that 80% of people make purchase decisions based on what they see in physical advertising, such as storefront signs and billboards. The Outdoor Advertising Association of America (OAAA) notes strong growth in outdoor advertising, which means it’s time to discover the right signage for your business.
Fortunately, there is a wide range of advertising options for businesses. Billboards are popular, as they offer increased visibility, but they do also require recurring costs. Another option is storefront graphics, which are a more localized advertising option that is extremely customizable. However, one of the most popular outdoor advertising tools is custom aluminum signs.
In this blog, we will delve deeper into what these signs entail, the benefits they offer, and more. Let’s get started!
What Are Custom Aluminum Signs?
Custom aluminum signs are large signs installed above a business’s storefront. They prominently display the business’s name and act as brand ambassadors. As they are manufactured using aluminum, they are durable, reliable, and long-lasting, which make them excellent investments.
You may be wondering, “what’s the importance associated with the type of sign I choose?” FedEx Office’s survey found 76% of American shoppers visit businesses based on the strength of their signage, accentuating the importance of your sign’s visual appeal and overall quality. Moreover, signs are capable of driving purchase decisions and making a strong impression for your business.
There are a variety of styles to choose from, as aluminum can be used to produce several sign solutions, allowing businesses to find ones that reflect their branding and aesthetics, including:
- Blade signs
- Cabinet signs
- Channel letters
- Monument signs
Advantages of Using Custom Aluminum Signs for Outdoor Advertising
There are several compelling reasons to consider personalized aluminum signs for your business, such as:
Take Advantage of Versatility
One of the key strengths of custom aluminum signs is the flexibility in design. You can choose from a wide range of styles and customize the sign to suit your exact needs. The versatility of aluminum allows it to be personalized to reflect virtually any design or shape; it also comes in a wide range of finishes, such as brushed, polished, and matte. With many color options to choose from, your signs will accurately reflect your branding elements.
Aluminum signs with vinyl lettering offer even greater flexibility. Vinyl lettering and graphics can be affordably replaced, allowing you to update your signage for seasonal promotions, new marketing campaigns, or updated branding.
Ensure Overall Visibility
You can include eye-catching features in signs to always make them visible. For example, large signs can be seen from further away, while high-contrast designs make signs easy to read at a glance. Moreover, vibrant colors make signs more noticeable and improve overall legibility. Aluminum is also available in reflective finishes, which make the sign easy to read in dim lighting conditions.
Add Lighting
Custom aluminum signs can be configured with a wide range of illumination options, including open-face lighting, spotlighting, LED neon, and more. Illumination makes your sign visible 24/7, meaning you can promote your business and messaging around the clock.
Lighting also adds a visually appealing feature, attracting the attention of passersby. Research has found bright lighting is more captivating, creating a sense of excitement in people.
Durability is Key
Outdoor advertising efforts must deliver value, not only in visibility but also in cost-effectiveness. Aluminum signs offer an excellent return on investment as they are durable, corrosion-resistant, impact-resistant, and ideal for use outdoors.
Aluminum signs can handle snow, rain, and temperature changes, offering years of flawless performance. When you contrast this kind of sign solution against other signs, such as billboards, it’s easier to understand why aluminum is preferred; fading and tearing is common in billboards after a few months of outdoor use, whereas aluminum signage is a long-term solution.
Create a Professional Appearance
Did you know the quality of your signs impacts the perceived quality of your business? Premium signs will enhance your brand’s image and help establish confidence with customers. Moreover, well-maintained signs promote a sense of professionalism and create a welcoming atmosphere for potential customers.
A Cost-Effective Solution
Digital ads and billboards have recurring costs for businesses. For example, a spot for a TV commercial, which is a traditionally favored means of advertising, can cost up to $105,000 to produce and show on a network continually.
Custom aluminum signs, on the other hand, do not have a recurring expense. These signs require an upfront design and installation cost; however, after which, you can use them at little to no expense. Since aluminum is a durable material, the signs often don't require major maintenance or repairs.
Showcase Your Business’s Sustainability
Consumers are more environmentally aware than ever and are willing to pay for more sustainable choices. Custom aluminum signs help raise your environmental credentials in two ways:
- Longevity: Since these signs can last for years, they result in less waste overall.
- Recyclable: Aluminum is recyclable, which reduces your business’s carbon footprint even further.
Make sure to promote your business’s environmentally friendly advertising methods to differentiate yourself from competitors and attract your ideal customers.
Tips for Designing Impactful Custom Aluminum Signs
Custom aluminum signs offer unmatched flexibility and visual impact, but there are a few things to consider if you want to unlock the most value. Here are some tips from our design team:
- Know your audience: Take the time to understand your audience’s preferences and expectations.
- Keep the design simple: Select a clutter-free design, as it will make your sign easier to read.
- Choose the right finishes: Different finishes can vastly impact the appearance of your sign, so make sure it works with your design.
- Incorporate branding: Include your logo, brand colors, tagline, and more to ensure consistent branding.
- Install your sign where it will be seen: Make sure you install signs in busy areas, so they are seen by the most people.
- Have a compelling call-to-action: Include a lucrative offer and frictionless way to engage with it to drive business forward.
- See the design in a digital template first: Ask your sign company to show you how the sign will look virtually, allowing you to visualize it before it’s installed.
Insights, Experience, and a Seamless Signage Experience: Work with Pacesetter Signs and Graphics
Companies, retailers, and essential community institutions across Elkton, Maryland rely on us to be signage partners for their business. Our team brings over a decade of experience in project management, and we help every customer leverage the full potential of their investment. Reach out to us today to find out how custom aluminum signs can amplify your advertising efforts.
