The first impression is all-important when it comes to selling homes. It's why real estate companies spend so much time staging, preparing, and decorating the home. While the property itself receives a lot of attention, one crucial thing to focus on is the home 'For Sale' sign. These have a significant impact on how people perceive the property and will influence how much interest it receives.
In this blog, we'll explore some creative marketing strategies for your real estate signs. From the standard yard sign to digital signs, we'll examine how you can put all your options to best use to drive real results.
What is a ‘For Sale’ Sign?
A ‘For Sale’ sign is typically installed in the front yard and signifies the property is up for sale. Home ‘For Sale’ signs come in a wide range of styles and configurations:
- L-frame signs: These yard signs, which consist of a signpost installed in the ground with a hanging signboard, are common for real estate purposes.
- H-frame signs: These are small, affordable yard signs that don't last as long but allow you to promote a property widely.
- Stand-up signs: Self-supporting or installed in the ground, these have a large sign face, maximizing visibility of a listing.
These real estate signs can be made from wood, metal, plastic, and vinyl. The right signs can help you attract attention to your listings.
6 Marketing Strategies for Home ‘For Sale’ Signs
1. Enhance Curb Appeal
You've had the yard mowed, the porch swept, and the eaves cleaned – now it's time to install a premium sign. Well-designed ‘For Sale’ signs are said to increase anticipation and excitement. Plus, attractive signs increase the home's aspirational value. For maximum impact, consider personalizing the sign's design to match that of the house.
2. Create Custom Signage
Surveys have found that people associate the quality of signage with the quality of offerings. A high-quality sign will improve people's perceptions of the house, while a poorly constructed sign will do the opposite.
Spend time getting the design of your sign just right. If you aren't looking to replace the entire sign, consider redesigning the sign's face.
3. Make Sure Your Sign Is Visible
In a survey, 48% of home buyers say the home ‘For Sale’ sign is an essential source of information. Nine percent of home buyers say they found their home because of the sign out in the yard. For your signs to be effective, they need to be visible.
Make sure you use vibrant designs, reflective finishes for night-time legibility, and large signboards. These factors will help you create a more visible sign.
4. Take Home Buying to the Next Level with Digital Signs
Though they are rare, digital signs are a growing trend. There is rapidly mounting evidence that people linger in front of digital signs. Moreover, people are also more likely to act based on what they see on a digital sign.
Consider using digital signs, either at the property itself or in your firm's storefront window. In addition to images of the property, you can display walk-through videos and share QR codes that lead people to more information about the property.
Of course, you can also use digital signs to promote your branding and other listings, too.
5. Communicate with Potential Buyers
A home’s sale is a transaction, but the buying process is anything but. Potential buyers appreciate being informed about the unique features of the property, local landmarks, and the story of the neighborhood. Use your real estate signs to give people context about the house.
This can include information such as prominent previous owners, why the area is significant, local history, and more.
6. Maximize Value with Durable Signs
Though not a marketing strategy per se, the durability of your signs will impact your marketing. You need to factor marketing costs into the property's sale price. If you are spending hundreds of dollars replacing poorly made signage, it will eat into your margins.
That's why you must ensure your signs are up to the job. Home ‘For Sale’ signs should be reusable. That means you can replace just the sign face while keeping the sign frame for the next property. Choosing sturdier materials, such as aluminum and wood, can deliver greater value for you in the long term.
Creative Home ‘For Sale’ Sign Ideas
1. Minimalist Designs on a Large Sign Face
One design idea is to opt for a simple yet eye-catching style. Use light colors and a simple background to make for an instantly recognizable sign. Combine these elements with a prominent sign face that includes the realtor’s name and contact details in a large typeface.
2. Stylized to Match the Surroundings
With custom real estate signs, you can modify the design to match the surrounding architecture. Continue following the best practices for effective real estate signs, including a large typeface and clean design that can be read from a moving car. One aspect to consider is adding 'Coming Soon' messaging to a sign before the property is officially listed. This unlocks additional advertising and allows you to display eye-catching messages.
3. Circular Home ‘For Sale’ Sign
Signs don't all have to be square or rectangular. Explore custom-shaped signs to offer something unique to potential buyers. In these cases, the shape is the sign's defining feature to attract attention. Whereas the idea of choosing different shapes is promising, be sure the sign is large enough to display all the necessary information.
4. What’s in an All-Round Great Sign?
If you’re looking for a sign that ticks all the boxes, we usually recommend the following features:
- Real estate agent's photograph
- Easy-to-read contact information
- Brochure holder
- Key features of the property outlined
- A way for people to find the property's online listing
It's a simple home ‘For Sale’ sign overall, but it displays the pertinent information well.
Elevate Your Marketing with Home ‘For Sale’ Signs
Looking to improve your marketing game? Pacesetter Signs and Graphics is the go-to partner for real estate companies and realtors alike. We offer a seamless experience, expert design, and services that ease your burden. Book a free consultation and start designing stunning home ‘For Sale’ signs for your listings.
