Vinyl lettering is tremendously popular for showing messages around the office. From the graphics that promote your company’s brand to inspirational quotes inspirational quotes that foster productivity, there's a lot you can do with vinyl lettering.
In this blog, learn about ten stunning uses of vinyl letters and how you can deploy them at your office. Plus, we'll share some essential design tips that will help enhance your decor.
Ten Ideas for Using Vinyl Lettering Creatively
1. Show Your Business Name
Vinyl lettering is an affordable way to display your business's logo and business name around the office. You can use large vinyl letters at the entrance to make a bold impression, while smaller letters can be used to tastefully brand different areas throughout your business.
2. Bring Your Mission Statement to Life
A business's mission statement reflects its core values, but over time, these can be distilled or forgotten. Lost in day-to-day work, people can ultimately forget the founding principles that drive their business forward, negatively impacting its direction. With vinyl lettering, you can manifest the mission statement physically and position it front and center as a daily reminder.
3. Guide People Around Your Premises
Thoughtfully designed vinyl lettering is a great way to guide visitors around the premises. You can use lettering to unlock marketing opportunities, while using wayfinding cues, such as arrows and floor numbers, to guide visitors seamlessly.
4. Brand Commercial Vehicles
Vinyl lettering is just as useful outdoors as it is indoors. Vinyl decals can turn commercial vehicles into mobile billboards for the business. You can use lettering to display the business's branding, contact information, and even advertising messages. Additionally, vinyl decals also protect the vehicle's paintwork from minor scuffs and scratches, maintaining its value over time.
5. Decorate Your Windows
Windows are often overlooked when it comes to an office’s design. However, with vinyl lettering, you can optimize your windows for marketing internally and externally.
Interior-facing graphics can be used to display the business's branding, show team photos, and more. On the other hand, exterior-facing graphics are ideal for displaying promotional messages to passersby. Storefront window graphics, for example, are a great example of how you can use lettering for promotional efforts.
6. Seasonal Campaigns
The cost-effectiveness of vinyl signs, combined with how easily they can be installed and uninstalled, makes them ideal for seasonal decor. Whether it's Halloween or Christmas, you can use lettering to show personalized messages and celebrate the holidays.
7. Drive Impulse Purchases
Studies have found that the right signage at the point of purchase can increase sales up to 27%. Vinyl lettering is an easy way to display advertisements, highlight new products, and promote upsells. Because signs can be installed and replaced in minutes, you can also frequently update your advertisements.
8. Promote Offerings
Depending on the nature of your business, you can use vinyl lettering in a variety of ways to promote your offerings. Small boutiques, for instance, can highlight apparel customization services, while bank branches can highlight advanced account tiers that provide greater levels of personalized service. The customization capabilities of vinyl allow a wide range of industries to take advantage of this sign solution.
9. Create Inspiring Spaces
Creative spaces raise employee happiness and boost a company’s productivity significantly. Ask employees to suggest designs for the office that you can create using vinyl lettering. It'll help you personalize your space and engage employees, too.
10. Highlight High Achievers at the Business
Want to promote positive role models at your business? Vinyl lettering allows you to do just that.
Use lettering to display the names and achievements of high performers at your business. It'll help decorate the space, while simultaneously recognizing employees who provide unmatched value to your business.
Tips for Customizing Vinyl Lettering for Your Business
The customizability of vinyl decals also presents a challenge—the potential to create designs that don't deliver impact. To help you avoid this situation, we've gathered key tips from our design team:
- Use Simple Fonts: Though it can be tempting to use swoopy fonts, they make the text harder to read. There is a reason why many signs use straightforward San Serif fonts.
- Use Contrasting Colors: You should choose colors for your signs by considering the settings of your office space, like the color of the walls, positioning of the windows, lighting conditions, and existing ambiance. Ideally, the font color in the sign should contrast with its background. Also, remember that different colors have different psychological impacts; blues, for instance, have a calming effect, while reds tend to energize.
- Consider Different Finishes: Vinyl is available in a wide range of finishes. Glossy and matte, for example, are well-known finishes. However, there are many others to choose from, including reflective, see-through, and metallic. Determine their impact on your decor before deciding on one.
- Avoid Overlong Messages: Given people spend around seven seconds comprehending a sign, you don't have a lot of time to convey your message, so keep the text short. Entrance signs should be easy to read for visitors, whereas signs installed deeper in the office can be longer, as onlookers have more time and interest in reading a detailed account.
Where Should You Install Vinyl Lettering in the Office?
Vinyl lettering serves a dual purpose: communication and decoration. Signs are used for conveying promotional and informative messages and fulfilling decorative purposes. For maximum impact, you can install signs at these places:
- Entrances: Compelling advertising messages are ideal for lobbies, waiting rooms, and entranceways in retail spaces.
- Conference Rooms: Highlight the company's history and achievements using vinyl lettering in meeting rooms.
- Employee Areas: Install creative messages, motivational quotes, and major milestones in break rooms, cafeterias, and areas where people gather.
Personalize Your Space with Pacesetter Signs and Graphics
Whether you want to create child-friendly spaces for a daycare or transform the interior of your office, we are the go-to team for you. Our experienced team at Pacesetter Signs and Graphics provides a supportive, enjoyable signage journey for businesses in a variety of industries. We will help you create contemporary, audience-appropriate spaces with our top-quality signage.
Book a free consultation to discuss your business's needs with a Elkton-based sign expert today.
